Patients
Physicians 
Media & The Book

Greetings!


What Sleep Wants welcomes you from the UK!


Your time and energy - precious.


Addressing patients and physicians requirements in one go to assist you?


Unheard of. Until now.


This is Birgit Buenger, here to allow you get straight to the point. Check out where you stand and what can be done about your sleep.


Who has the time to do their own comprehensive research, learn "medicalese" and prepare for an informed conversation with your physician? 


On top of it all, physicians out there are struggling with service pressure, lack of curated content regarding sleep disorders and general nuances you need to discuss and sort through. 


What Sleep Wants allows you to establish what may be relevant in your context. Your medical healthcare professional benefits from what you bookmark: medical research in their language, referral options, potential sleep-related diagnoses, tests and additional material for medical consideration.


That's how a realistic path opens.


I am an author, speaker, analyst, German and a citizen of the world, residing in the UK.


To those among you who have been diagnosed with obstructive sleep apnea, the Obstructive Sleep Apnea Special is available. Check out the product section once this website has been updated! Do get in touch earlier.


The updated first edition of What Sleep Wants, the book, will be published at some point. It covers all additional sleep disorders and influencing factors you and your physician need to know about. 

 

My contributions to the world:


  • Talks at the Somnex Sleep Show in London (healthcare professionals and separately, the public)
  • Festivals, corporate events, contributions on X with James Miller Show, Jim Ferguson. Furthermore, walk-in clinics to prepare people for their medical appointments, 1:1s.
  • One of my favourite activities is joining the BBC for live conversations. We really need to get that segment in. 

Also, I'm in touch with the American Academy of Sleep Medicine, the medical body that defines the diagnostic criteria for sleep disorders.


It is my job to help you change the conversation and steer things in the right direction:

  • You and your physician require guidance to analyse, refer to the right specialists and weigh treatment options together without either of you getting certified in sleep medicine
  • Rule out as many options as possible, options-wise, which is much more soothing than it sounds!
  • Provide sources for medical consideration, based on Principles and Practice of Sleep Medicine (7th Edition); American Academy of Sleep Medicine (ICSD-3 TR) and extensive additional research, including general medicine.

It's quite the achievement. It's what I wished for when insomnia slowly set in and stayed for more than a decade. I wanted to know and hand over what's required to get this done. I know what trial and error feels like. Two stints in psychiatric facilities with two failed diagnoses, etc., until I finally got it sorted, because I did the work you should not have to do. Sleep came after Christmas 2014, and I've rarely had any issues since. 


Given how relatively young sleep medicine is, teaching in med school currently spends not days to teach about sleep. With What Sleep Wants, you are getting the much-needed shortcut to bypass that.


I am lucky, because I enjoy complexity and simplifying complex matters. Also, I have never shied away from a particular challenge, and my knack for getting to the bottom of complex issues really helped. My curiosity and constant need for updates on what is happening around me have shaped my mind. I did think for the longest time that my wide range of interests was counterproductive. All to the contrary, though. Being able to dive in over and over, covering many topics, helped me analyse, repeat, and process things differently, but faster each time, with increasing nuance. 


Based on that, shaping a better path is solution consulting at its best. As a former outsider, coming from IT, my lack of bias is unprecedented and much required.


Specialists have preferred tools and procedures; I get to compare, help you weigh the options with your physician. Also, specialised medical professionals will not look beyond their expertise. Why would they? What Sleep Wants, however, does. The book kind of represents a huddle of specialists reviewing your case. Magic wands don't work for a reason. This does not mean an endless amount of tasks for all involved. It's a very soothing process of preliminary of elimination. That's when you get to focus. 


That's what What Sleep Wants is all about.


My exposure, speaking engagements, interviews, The Obstructive Sleep Apnea Special, corporate engagements, 1:1s to prepare *the* conversation to progress with healthcare professionals are just the beginning. 


The structure is this simple: 


What, so what, now what: 


  • What is relevant for you? 
  • So, what does it mean? 
  • Now what?


Changing your conversation is only possible when you honour the complexities of the human body and psyche. It also honours the times we live in. We know that some sleep disorders don't have a cure, but knowing how to navigate them better is a plus.


All in all, Marie Forleo, one of my favourite business coaches, says it best:


"Traditional rules are meant to be broken."


It made me think of you. At some point, I thought it was too challenging to address both patients and physicians in the same book. However, focusing on physicians only would have robbed you as patients of empowerment and self-advocacy.  


Empowering patients in general terms without providing the medical side of things in detail would have seriously undermined your quest. MDs do want to work with curated content beyond "I found this online".


This is the way to go. 


The best of both worlds. You get to read up first; physicians identify the appropriate tests, referrals, and efficiency levels.


I have done the work for you.


Get ready, there is work ahead. 


© 2026, Birgit Buenger Ltd.