MY NAME IS...

About


Patients
Physicians 
Media

Greetings!


What Sleep Wants welcomes you from the UK!

 This is Birgit Buenger, here to shift your conversation about sleep so you get straight to the point and stay ahead of most doctors. I am an author, speaker, and the friendliest troublemaker you'll ever meet.



I'm a German citizen of the world, residing in the UK now, and author of the Obstructive Sleep Apnea Special, which is available. Hit the products button! The updated first edition of What Sleep Wants will be released soon and will cover all additional sleep disorders.

 

My contributions to the world span as follows: 


  • Talks at the Somnex Sleep Show in London (healthcare professionals and separately, the public)
  • Festivals, corporate events, contributions on X with James Miller Show, Jim Ferguson. Furthermore, walk-in clinics to prepare people for their medical appointments, 1:1s.
  • One of my favourite activities is joining the BBC for live conversations, and we really enjoy talking to each other. 

I am also in touch with the American Academy of Sleep Medicine, the medical body that defines the diagnostic criteria for sleep disorders.


It is my job to help you change the conversation and steer things in the right direction:

  • You and your physician require guidance to analyse, refer to the right specialists and weigh treatment options together without either of you getting certified in sleep medicine
  • Rule out as many options as possible, options-wise, which is much more soothing than it sounds!
  • Point to  sources added for medical consideration to convey to your physician, based on sleep medicine’s core literature

This achievement was not easy to accomplish. For one, the result is what I wished for when insomnia slowly set in and stayed for more than a decade. I know what it’s like to try to shape-shift into a diagnosis just to get to sleep, get it over with, and use medication. Two stints in psychiatric facilities with two failed diagnoses, you get it. Sleep came after Christmas 2014, and I've rarely had any issues since. 


When I started out, everyone seemed to be shying away from the work required, let alone a combination of patient and physician requirements covered in one go. I have never shied away from a particular challenge, and my knack for getting to the bottom of complex endeavours was and always will be my honour to see through. Given how relatively young sleep medicine is, teaching in med school falls short before graduation, with hours, not days,  allocated. With What Sleep Wants, you are way ahead of the curve.


I am lucky, because people want to talk to me. The capability of listening and being able to extract the most important stuff and define smaller and actionable instructions is what I love doing and always have. It's solution consulting at its best. It expands and culminates in the book, speaking engagements and coaching on how to have *the* conversation to further things with their healthcare professionals from a position of empowerment. 


The funny thing is, that over the years I have been not only checked out the science part of things, but seem to be intuitively grasping the spiritual side of things, observing humanity, worldwide happenings, too. It often felt like my interests and deeply ingrained curiosity were distracting and diluting my attention. Actually, it sharpened my capabilities. If you are able to quickly see the bigger picture over and over again, any piece of knowledge is processed in the same manner.


It's this simple:

  • What is relevant for you? 
  • So, what does it mean? 
  • Now what?

You are still reading because you get it. 


Changing your conversation is only possible when you honour the complexities of the human body and psyche. It also honours the times we live in. 


Marie Forleo, one of my favourite business coaches, says it best:


"Traditional rules are meant to be broken."


Hiding What Sleep Wants in an academia-style guide would mean years of your life spent without empowerment, because you can't be sure which of your professionals are seeking guidance or getting certified.


Empowering you in general terms without providing the medical side of things in detail would have seriously undermined your quest.


Both, there it is. The best of both worlds. You get to read up first; physicians can get pointers from it or obtain a copy to use What Sleep Wants in their practice. 


I have done the work for you. Get ready, there is work ahead. 


© 2026, Birgit Buenger Ltd.